Special Challenges of Ingroup Collectivism

A challenge faced by cultures having a strong In-Group Collectivist orientation is optimally distributing decision making authority. The tendency is to keep all decision making within the In-Group.

This creates a situation where two cultures with similar cultural orientations still face serious challenges Two cultures with strong orientations for In-Group Collectivism and Trust in Relationships, such as Brazil and China, will both be hesitant to distribute decision making authority, and not to Trust those outside of their group, yet both will believe that Trust in Relationships are required to form successful business associations.

When China set up businesses in Brazil, Brazilian workers complained that their Chinese employers didnít understand the countryís culture of developing personal relationships among co-workers, and bristled against a centralized office hierarchy that put little trust in local executives.